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Elmhurst, IL 60126

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Why video is essential to your home-marketing strategy

Why video is essential to your home-marketing strategy

With new inventory hitting the market each week, it’s no surprise the spring real estate season is a competitive time of year for sellers. If you’re thinking about making a move this spring, it’s crucial to create a marketing strategy that sets yourself apart from the crowd. One way to do this is through powerful […]

How to use social media to market your home

How to use social media to market your home

Did you know that 79% of internet users in the U.S. actively use Facebook? It stands to reason that using social media to spread the word about your real estate endeavors can go a long way. Think about it. Chances are the buyer and seller of the same property will have similar interests. After all, […]

The Ultimate Guide to Staging a Home That Sells

The Ultimate Guide to Staging a Home That Sells

According to NAR, 77% of buyers’ agents indicated staging a home made it easier for a buyer to visualize the property as a future home. Before you list your home, follow this list of staging preparations to highlight a home that sells. Create space Many buyers are looking to move to gain more space, so help […]

Market Within a Market

Market Within a Market

@properties claimed the #1 market share in the entire Chicagoland region in 2018. Why does market share matter to home buyers and sellers? Exposure – We market sellers’ homes to the broadest, captive audience of potential homebuyers. Likewise, buyers have access to the largest pool of listings, including pocket (off-market) listings. Market Insights – With over 2,500 […]

5 Smart Upgrades That Boost Your Home’s Appeal

5 Smart Upgrades That Boost Your Home’s Appeal

From money-saving gadgets to devices that provide an extra level of security, it’s easy to see why smart-home technology is becoming more and more popular. In fact, it can even increase the appeal of your home to potential buyers should you plan to sell. Here are five smart upgrades that can potentially add value to […]

5 Updates to Consider Before You Sell Your Home

5 Updates to Consider Before You Sell Your Home

One common theme among today’s homebuyers is that many are looking for a home that’s move-in ready. If you’re planning to sell, here are a few updates that can help give your home an updated look and make it more attractive to buyers: Paint Your Home  A fresh coat of paint can instantly enhance the […]

5 Real Estate Pricing Myths Sellers Need to Know

5 Real Estate Pricing Myths Sellers Need to Know

When it comes to selling homes, the price is very often the “hot topic” whether you are the seller or buyer. The process involved in determining the appropriate listing price isn’t always what one might think, though. In fact, it ultimately comes down to a position within the existing competition. Let’s take a moment to […]

6 Questions Home Sellers Have About A Comparative Market Analysis

6 Questions Home Sellers Have About A Comparative Market Analysis

Before listing, home sellers will often receive what’s known as a Comparative Market Analysis. While foreign to some, this report is actually one of the most important tools your real estate broker has to offer. But don’t panic if you’ve never heard of it before and are looking to list your home, we’re here to […]

5 Ways To Stage Your Home For Listing

It’s time to find your dream house but there’s just ONE thing standing in your way: selling your old home. So how do you stage your current home to make it photo ready? Glad you asked! Here are 5 simple tips to make your home full-price listing worthy: Pack Early When we were house hunting, […]